"My heartfelt gratitude comes from someone who was on the front lines of execution and witnessed firsthand what a delivery like this truly means.
Before any machine started running, there was already silent but essential work happening. The creative team designed the campaign's essence; account management built the bridge between the client's vision — Burger King — and technical feasibility; graphic production translated concepts into precise files ready for scale. And New By Print stepped in as the supplier that took responsibility for turning all of this into physical reality, on time.
My role in leading the execution was to ensure this chain never broke. That what left the drawing board passed through pre-press, printing, special projects, metalwork, finishing and installation with the same integrity with which it was conceived. And that was only possible because every department at New By Print operated with the awareness that they were part of something bigger — a whole that also included the client's watchful eye and the trust placed by the agency.
The result we see in this reel — the Praça Panamericana store transformed, walls, floors, counters, characters in rigid substrates and the nighttime lighting that sealed the immersion — is the clearest proof of what happens when creative, account management, graphic production, client and supplier walk with the same purpose.
My gratitude goes, therefore, to everyone who was part of this. To New By Print, for delivering with excellence and giving us the confidence of being part of an operation with such qualified teams. And to the other links in this chain, who from the moments before execution were already working so that, in the end, everything would look as if it had jumped from screen to physical space.
It was a privilege to be on this project alongside professionals who understand that success is built collectively.
